Case Study: Dr. Jennifer Sylvester

Dr. Jen is a young physical therapist who was looking for some help to develop her brand. At our first meeting, we discussed what she was hoping for in terms of a logo. She said she wanted something that showed "how pieces add up to a cohesive whole," because this was her philosophy about optimal health. Also, because she specialized in aquatic physical therapy, she wanted turquoise to be part of her suite of colors.

​I went away, thought for a while, and came back with this. Dr. Jen approved!

Business cards were the first order of business. Dr. Jen said that one of her challenges, because she did so much work in the pool, was that her wet hands would warp or smudge anything paper... so we decided her cards would need to be plastic! Fortunately, I was able to find a fabricator in Florida who specialized in these. 

Next, we needed to create a series of flyers that she could use in a promotional kit she could take to doctors' offices and other professional meetings. I worked with her to edit the text and design the flyers. Given that she is so darling and photogenic, we decided to feature photos of her prominently. Note - click on the images below to enlarge and read the text more clearly.

Finally, we needed client-facing materials. Again, I helped Dr. Jen write/edit the text we used and designed a postcard, brochure, and some promotional materials for her, including branded pedometers and pens.